Addition Elle Fall 2013 Plus Size Lookbook

In taking concept of the "I Have Swell Genes" campaign even further, Addition Elle is doing more for plus size women to take their function on fall style. And past asking question "Practise you lot accept great genes?" the label is now launching Fall 2013 Social Media Model Search, featuring 3 influential plus size bloggers every bit the label's make ambassadors for the contest entrada. And with that, they are opening upward a Canada and The states wide Model Search.

For the contest campaign, it features a creative and empowering video, showcasing Toronto's Karyn Johnson (KillerKurves.ca), New York's Nadia Aboulhosn (NadiaAboulhosn.com), and Chicago-based Gabi Gregg (GabiFresh.com). The video showcases each of the women in Addition Elle's latest denim with the "I take great genes" tag line artistically painted on various torso parts. Each blogger is so showcased individually, talking about their favorite attribute, and expressing what they feel makes themselves and other women cute, unique and confident.

The contestants will have opportunity to submit photos from September 3rd – October 6th, while afterwards several rounds of choice – by fans as well as judges – finalists volition exist paired downward to top 20 and so meridian 5. These top v will then be flown to New York City to participate in a fashion photo shoot, all of which will culminate with the announcement of the winner November 27th. If you lot want to learn more near the #IHAVEGREATGENES contest, get the info hither: On the Addition Elle Facebook page!

Furthermore, while launching their Fall 2013 Model Search contest, Addition Elle, that has over 25 years of experience in delivering trendy, flattering and fashionable clothing for plus size women across Canada, also proposes their new Fall 2013 Lookbook, offering some pleasant surprises from the collection. Every fashion tendency of the flavour you need is provided amongst the selections. From trendy biker jackets to sequined tops to assuming jewelry, from stunning leather pants to fabled denim collection, all are appeared in chic, fashionable look as well as with gorgeous hues and prints. Accept a look at the collection from the videos also every bit pictures below.